Best Western Hotels & Resorts, established in 1946 in the United States, has grown from a humble chain of roadside motels into a globally recognised leader in the hospitality industry. Over the decades, Best Western has continually evolved, adapting to the ever-changing demands of travellers while maintaining its commitment to quality, comfort, and affordability. This evolution is marked by a robust portfolio that now includes diverse brands catering to various market segments, from luxury to economy. Emphasising its core values of customer care and sustainability, Best Western has consistently built a reputation for providing exceptional service and warm hospitality. As pioneers in the industry, they have embraced technological advancements and innovative practices to enhance guest experiences. Best Western's dedication to upholding ethical standards and its inclusive approach in creating memorable stays reflect its pivotal role in shaping hospitality trends globally. With a network spanning over 100 countries, Best Western continues to leave an indelible mark on guests worldwide, defining excellence through genuine hospitality.